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THE REVEAL

the reveal

THE NEW LEXUS RC PAIRS GLAMOUR WITH STRENGTH TO THRILLING EFFECT, AND REPRESENTS A NEW STAGE IN THE PREMIER AUTOMOTIVE BRAND’S EXCITING JOURNEY.

The latest fleet of Lexus concept and production models can be described as innovative and revolutionary, bold and cutting-edge. But sexy? That’s an adjective few had associated with Japan’s premier automotive brand – until the unveiling of the Lexus RC, that is.

A sharply styled coupe that evokes both glamour and elegance, the RC debuted at the 2013 Tokyo Motor Show last fall and takes its design cues from a number of its predecessors. The spindle grille, now a widely recognized Lexus motif of excellence, is the marque’s widest and lowest application of a grille to date. (It is 30 millimetres wider, 35 millimetres lower and 70 millimetres shorter in wheelbase than that of the new IS line.) On either side of the grille sit triangular headlight casings inspired by the LFA, the most formidable Lexus vehicle to date.

At the rear, the combination taillight has been given an aggressive three-dimensional appearance, shaped into an L to emphasize its brand identity. And the taillight’s interior has been uniquely engineered to feature hairline carvings so that when the driver applies the brakes, the taillight illuminates as if from behind – a subtle design treatment that represents Lexus’s meticulous attention to detail.

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